Anticipatory Learning: The Seventh Strategic Imperative for the Twenty‐first Century

Strategy and strategic intent should be about winning customers and meeting customers′ increasing demands. Outlines the seven “strategic imperatives” on which companies must focus in order to win the fight for customers. Concludes with the warning that an organization that is not consciously addressing all seven imperatives runs the risk of not being around for the twenty‐first century.

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Year of publication:	1993
Authors:	Fulmer, William E.
Published in:	Journal of Management Development. - MCB UP Ltd, ISSN 1758-7492, ZDB-ID 2020272-6. - Vol. 12.1993, 6, p. 61-66
Publisher:	MCB UP Ltd
Subject:	Customers \| Organizational development \| Strategic planning

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001403 [DOI]
Source:	Other ZBW resources

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