Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Ram Herstein; Netanel Drori; Ron Berger; Bradley R. Barnes
| Year of publication: |
2015
|
|---|---|
| Authors: | Herstein, Ram ; Drori, Netanel ; Berger, Ron ; Barnes, Bradley R. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 8, p. 842-859
|
| Subject: | Produktpiraterie | Product counterfeiting | Prävention | Prevention | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Wirkungsanalyse | Impact assessment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011307820