Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation
| Year of publication: |
2008
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|---|---|
| Authors: | Cheema, Amar ; Patrick, Vanessa M. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 4, p. 462-472
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