App adoption : the effect on purchasing of customers who have used a mobile website previously
Huan Liu & Lara Lobschat & Peter C. Verhoef & Hong Zhao
| Year of publication: |
2019
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| Authors: | Liu, Huan ; Lobschat, Lara ; Verhoef, Peter C. ; Hong, Zhao |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 16-34
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| Subject: | Mobile channels | App adoption | High-price products | Customer loyalty | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Website | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060909