App popularity : where in the world are consumers most sensitive to price and user ratings?
Raoul Kübler, Koen Pauwels, Gökhan Yildirim, & Thomas Fandrich
| Year of publication: |
September 2018
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|---|---|
| Authors: | Kübler, Raoul ; Pauwels, Koen ; Yildirim, Gökhan ; Fandrich, Thomas |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 5, p. 20-44
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| Subject: | price sensitivity | rating sensitivity | mobile apps | dynamic panel model | Hofstede’s cultural factors | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Panel | Panel study | Preiselastizität | Price elasticity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.16.0140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912138