Apparel behavioural intentions of urban bottom-of-the-pyramid consumers : exploring the role of store atmospherics
Bianca Maria van Niekerk, Mornay Roberts-Lombard and Nicole Cunningham
| Year of publication: |
2024
|
|---|---|
| Authors: | Van Niekerk, Bianca M. ; Roberts-Lombard, Mornay ; Cunningham, Nicole |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 36.2024, 3, p. 311-334
|
| Subject: | Apparel | Behavioural intentions | BOP marketing | Perceived awareness | Self-identity | Store atmospherics | Trust | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Textilhandel | Textile distribution | Bekleidung | Clothing | Vertrauen | Confidence | Verbrauchereinstellung | Consumer attitudes | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-05-2023-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015127407