Appealing to tourists via branded entertainment : from theory to practice
Year of publication: |
2016
|
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Authors: | Hudson, Simon ; Tung, Vincent |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, Supplement 1, p. 123-137
|
Subject: | Branded entertainment | destination marketing | advertising | branding | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Freizeitwirtschaft | Leisure industries | Markenimage | Brand image | Markenartikel | Brand | Destinationsmanagement | Destination management |
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