Appearance for females, functionality for males? : the false lay belief about gender difference in product preference
Xianchi Dai, Yu (Anna) Lin, Jianping Liang, Chen Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Dai, Xianchi ; Lin, Yu ; Liang, Jianping ; Yang, Chen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2024, 6, p. 1136-1156
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| Subject: | ay belief | gender difference | product form and function | self-other discrepancy | Geschlecht | Gender | Experiment | Weibliche Arbeitskräfte | Women workers | Geschlechterunterschiede | Gender differences | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucad054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526265