Appell an das Gewissen
von Nicole Gröne, Florian von Wangenheim, Karin Rothstock und Jan H. Schumann
| Year of publication: |
2012
|
|---|---|
| Authors: | Gröne, Nicole ; Wangenheim, Florian von ; Rothstock, Karin ; Schumann, Jan Hendrik |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 34.2012, 3, p. 10-12
|
| Subject: | Online-Marketing | Internet marketing | Zielgruppe | Target group | Austauschtheorie | Social exchange theory | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513749