Apples, oranges, and erasers : the effect of considering similar versus dissimilar alternatives on purchase decisions
Elizabeth M. S. Friedman, Jennifer Savary, Ravi Dhar
| Year of publication: |
December 2018
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|---|---|
| Authors: | Friedman, Elizabeth M. S. ; Savary, Jennifer ; Dhar, Ravi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 4, p. 725-742
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| Subject: | opportunity costs | outside options | similarity | comparisons | goals | behavioral decision theory | Entscheidungstheorie | Decision theory | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Opportunitätskosten | Opportunity cost | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951046