Application of a modified linear learning model of buyer behavior
Gary L. Lilien
| Year of publication: |
1974
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|---|---|
| Authors: | Lilien, Gary L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 3, p. 279-285
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| Subject: | Marktforschung | Verbraucher | Benzin | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002235947