Application of a new brand monitoring strategy to grocery products at a convenience store
| Year of publication: |
2000
|
|---|---|
| Authors: | Murahara, Akemi ; Sandoh, Hiroaki |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 18.2000, 2, p. 87
|