Application of construal-level theory to promotional strategies in the hotel industry
Jungkeun Kim, Peter BeomCheol Kim, Jae-Eun Kim, and Vincent P. Magnini
| Year of publication: |
March 2016
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|---|---|
| Authors: | Kim, Jungkeun ; BeomCheol Kim, Peter ; Kim, Jae-Eun ; Magnini, Vincent P. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 55.2016, 3, p. 340-352
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| Subject: | construal-level theory | psychological distance | promotional message | hotel industry | Hotellerie | Hotel industry | Verkaufsförderung | Sales promotion | Tourismusberufe | Tourism employees |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287514550097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450714