Application of Design Thinking and Emotional Branding in Business Strategies in Hong Kong to Enhance User Experience through Technology

This research article is based on how Design and Marketing can help provide unique User Experience to customers using big data.It is innovative how a company can customize its services for a user nowadays. Gone are the days where they used to follow a classic template for marketing their products and wowing their customers. Globalization and Capitalism have huge roles to play in this scenario. Suddenly, the customer needs more than just a product. He needs a solution with emotions. With the help of Design Thinking, the companies figured out unique pain-points of the user, and with the advantage of Emotional Branding, they enabled brand recall and recognition. Presently, we can find many products that connect to us emotionally. Why so?These are the consequences of a well-researched plan with careful business strategies specific to particular target audiences and regions. And big data is at the heart of these strategies, trying to analyze customer behavior in every step. The researcher aims to deal with the ‘why’ and ‘how’ of these strategies, showcasing some companies which have succeeded and some, which have failed