Application of experimental design in new product development

This article presents how to use the technique of experimental design in developing a new product ‐ an extrusion press. Using experimental design has significantly reduced the time needed to develop the extrusion press and improved the quality of the new product. This clearly demonstrates that experimental design is an efficient technique for new product development. To ensure success when undertaking experimental design in new product development, there are some prerequisites which have to be taken into account. These include, for example, the need for a better understanding of customer requirements and expectations, a carefully planned design, and sound knowledge in the subject‐matter. It may be suggested that an experimental design similar to the one presented in this article can also be used for developing other new products.