Application of GREEN scale to understanding US consumer response to green marketing communications
| Year of publication: |
2018
|
|---|---|
| Authors: | Bailey, Ainsworth A. ; Mishra, Aditya S. ; Tiamiyu, Mojisola F. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 11 (07.08.), p. 863-875
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21140 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083924