Application of pricing theory in studies of pricing behavior and rate strategy in the newspaper industry
Mary Alice Shaver
| Year of publication: |
1995
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|---|---|
| Authors: | Shaver, Mary Alice |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 8.1995, 2, p. 49-59
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| Subject: | Presseverlag | Press publisher | Preistheorie | Price theory | Monopol | Monopoly | Printwerbung | Print advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001186536