Application of relationship marketing and management: a large contractor case study
Year of publication: |
2009
|
---|---|
Authors: | Smyth, Hedley ; Fitch, Tim |
Published in: |
Construction Management and Economics. - Taylor & Francis Journals, ISSN 0144-6193. - Vol. 27.2009, 4, p. 399-410
|
Publisher: |
Taylor & Francis Journals |
Subject: | Change management | organizational behaviour | relationship management | relationship marketing |
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