Application of the brand experience scale in the Indian context
Ruchika Ramakrishnan and Anupama Vohra
| Year of publication: |
October-March 2016
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|---|---|
| Authors: | Ramakrishnan, Ruchika ; Vohra, Anupama |
| Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 36.2015/2016, 2, p. 87-97
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| Subject: | Brand Experience | Brand Experience Scale | Services Marketing | Dimensions of Brand Experience | Markenführung | Brand management | Markenartikel | Brand | Indien | India | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011648117