Application of the technology acceptance model : an investigation of hotel booking via mobile application from the Thai market perspective
Sid Suntrayuth, Yamilah Samae
| Year of publication: |
2017
|
|---|---|
| Authors: | Suntrayuth, Sid ; Samae, Yamilah |
| Published in: |
Advanced e-business research : international trends & issues. - Frankfurt am Main : PL Academic Research, ISBN 3-631-71908-6. - 2017, p. 49-65
|
| Subject: | Innovationsakzeptanz | Innovation adoption | Thailand | Hotellerie | Hotel industry | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011731771