Application of theory of planned behavior in consumers' purchase decision of cats and dogs food products
Rendi Tegar Pratama, Elevita Yuliati
| Year of publication: |
2020
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| Authors: | Pratama, Rendi Tegar ; Yuliati, Elevita |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 12.2020, 2, p. 103-111
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| Subject: | Theory of planned behaviour | Self-identity | Social norms | Purchasing behaviour | Cat food | Dog food | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Lebensmittel | Food | Soziale Norm | Social norm | Verhaltensökonomik | Behavioral economics | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21002/amj.v12i2.12900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503269