Application of TOC-based framework to imporve market orientation in a non-profit organization
Mahesh C. Gupta, Stewart Bridgman Jr. and Gurjeet Kaur Sahi
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Gupta, Mahesh Chander ; Bridgman, Stewart ; Sahi, Gurjeet Kaur |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 7, p. 579-599
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| Subject: | market orientation | internal market orientation | theory of constraints | non-profit organizations | healthcare industry | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2014.1001865 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479468