Application Path for Promoting Technology Commercialization

Even though candidate applications of emerging technologies cover a broad field of markets, new businesses do not progress as expected at all. Commercialization faces several deadlocks during the process. In this study, setting application paths for emerging technologies to overcome deadlocks is examined. In order to analyze it, a "shotgun approach" is proposed as a methodology and applied to the cases of DMFC and fluid MEMS. Based on the analyses, it has been shown that establishing "paths to create a final market" is significant not only for overcoming deadlocks but also for accumulating knowledge, and building technology competences.