Applications of business theatre in new service development
Adrienne Schäfer; Markus Berg
| Year of publication: |
2010
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|---|---|
| Authors: | Schäfer, Adrienne ; Berg, Markus |
| Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 27.2010, 5, p. 54-60
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009854058