Applications of multivariate latent variable models in marketing
Wayne S. DeSarbo; Wagner A. Kamakura; Michel Wedel
| Year of publication: |
2004
|
|---|---|
| Authors: | DeSarbo, Wayne ; Kamakura, Wagner A. ; Wedel, Michel |
| Published in: |
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green. - Boston : Kluwer Academic Publishers, ISBN 1-4020-7596-0. - 2004, p. 43-68
|
| Subject: | Multivariate Analyse | Multivariate analysis | Marktforschung | Market research | Item-Response-Theorie | Item response theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003243398