Applied conjoint analysis
Vithala R. Rao
| Year of publication: |
2014
|
|---|---|
| Authors: | Rao, Vithala R. |
| Publisher: |
Berlin : Springer |
| Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Theorie | Theory | Verbraucherverhalten | Entscheidungsverhalten | Conjoint Measurement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 389 S. Ill., graph. Darst. 24 cm x 16 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben Erscheint: 1. Januar 2010 |
| ISBN: | 978-3-540-87752-3 ; 978-3-540-87753-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010216011