Applied marketing analytics using R
Gokhan Yildirim & Raoul Kübler
| Year of publication: |
2023
|
|---|---|
| Authors: | Yildirim, Gokhan ; Kübler, Raoul |
| Publisher: |
London : Sage |
| Subject: | Marketing | Marketingmanagement | Marketing management | Statistik | Applied statistics | Marketingforschung | R <Programm> |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 369 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-5297-6872-5 ; 978-1-5297-6873-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014413957