Applied public relations : cases in stakeholder management
Kathy Brittain McKee ; Larry F. Lamb
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | MacKee, Kathy Brittain ; Lamb, Larry F. |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Öffentlichkeitsarbeit | Stakeholder | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 288 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-99916-2 ; 0-415-99915-4 ; 978-0-415-99915-1 ; 978-0-415-99916-8 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004940449