Applied public relations : cases in stakeholder management

Kathy Brittain Richardson, Marcie Hinton

ch. 1. Public relations : mutually beneficial systems of stakeholder relationships -- ch. 2. Stakeholders : employees -- ch. 3. Stakeholders : communities -- ch. 4. Stakeholders : consumers -- ch. 5. Stakeholders : media -- ch. 6. Stakeholders : investors -- ch. 7. Stakeholders : members and volunteers -- ch. 8. Stakeholders : government regulators -- ch. 9. Stakeholders : activists -- ch. 10. Stakeholders : global citizens.

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Year of publication:	2015 ; Third edition.
Authors:	McKee, Kathy Brittain
Other Persons:	Hinton, Marcie (contributor) ; Lamb, Larry F. (contributor)
Publisher:	New York : Routledge,
Subject:	Öffentlichkeitsarbeit \| Public relations \| Stakeholder \| Strategisches Management \| Strategic management

Extent:	1 online resource (xi, 258 pages)
Series:	Routledge communication series
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-203-43663-9 ; 978-1-136-75387-9 ; 978-1-136-75394-7 ; 978-0-415-52658-6 ; 978-0-415-52659-3
Other identifiers:	10.4324/9780203436639 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013183396