Applied Strategic Foresight – Learnings from Trend Transfer at SIX

How to translate trends into action? Trend research yields important insights into the future development of markets. Translating possible trends into implementable use cases at different levels of the organization is, however, far from trivial. Based on a case study of SIX, one of the biggest financial service providers in Switzerland, we propose a scenario building method that we called "Pictures of the Future" to start the trend translation process.

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Year of publication:	2020
Authors:	Manke, Birte Karoline ; Lehmann, Tobias Alexander ; Katz, Michael
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 37.2020, 3, p. 48-55
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276089 [Handle] RePEc:zbw:hsgmrs:276089 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337574