Extent:
Online-Ressource (VIII, 218p. 69 illus, digital)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Includes bibliographical references and index
Applied Technology and Innovation Management; Applied Technology and Innovation Management; List of abbreviations; The Importance of Innovation Management at Deutsche Telekom - Technological Uncertainty and Open Innovation; Deutsche Telekom Laboratories as a Testbed for Modern Technology and Innovation Management; References; Endnotes; Strategic Foresight; Introduction; Continuous foresight; Customer foresight; Technology and competitor foresight; Project-based foresight with strategic roadmapping; Environmental analysis; Scenario development; Roadmap development; Navigation board development
ConclusionReferences; Endnotes; Integration of Academic Research into Innovation Projects: The Case of Collaboration with a University Research Institute; Introduction; Linking academic research to the firm's R&D chain for innovation projects; The case of a network security innovation project; The research challenge; Related work and evidence for the use case; Theory of the challenge; Solution and implementation; Discussion of the use case and the innovation process; Conclusion; References; Implementing Open Innovation to Benefit from External Dynamics of Innovation; Introduction
Actors of the open innovation ecosystemDevelopment partners and competitors; Research institutions; Customers and markets; Organizational design and implementation of the open innovation paradigm; Structural organization; Process organization; Cultural aspects of the organization; Conclusion; References; Partnering for Research and Development within an Open Innovation Framework; Introduction; Cooperation models; Industrial collaboration; Subcontracting; Pre-competitive collaboration; Innovation clusters; Regional cluster of Berlin
The European Center for Information and Communication TechnologiesConclusion; References; Business (Lead) Customer Involvement in the Innovation Process; Introduction; Involving corporate partners as an element of open innovation; General requirements for innovation involvement; Business-customer process involvement; Conclusion; References; Tools for User-Driven Innovation at Deutsche Telekom Laboratories; Introduction; Theoretical foundations; Innovation and innovation phases; Customer research and the limits of traditional tools; User-driven innovation at Deutsche Telekom Laboratories
Use case: interactive mobile TVUser-driven innovation for interactive mobile TV; First Phase: Exploration; Second Phase: ideation; Third phase: selection/execution; Fourth Phase: Commercialization; Conclusion; References; Options for Customer Integration in the Open Innovation Paradigm at Deutsche Telekom; Introduction; Need and prerequisites for open innovation in the telecommunications industry; Open innovation through customer integration at Deutsche Telekom; Lead user method; Ideas competition; Virtual communities; Toolkits for innovation; Conclusion; References
Segmentation and Evaluation Tools to Project Customer Potential
ISBN: 978-3-540-88827-7 ; 978-3-540-88826-0
Other identifiers:
10.1007/978-3-540-88827-7 [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013521294