Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Peter J. Danaher; John H. Roberts; Ken Roberts; Alan Simpson
| Year of publication: |
2011
|
|---|---|
| Authors: | Danaher, Peter J. ; Roberts, John H. ; Roberts, Ken ; Simpson, Alan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 586-594
|
| Subject: | Jetstar Airways | Fluggesellschaft | Airline | Niedrigpreisstrategie | Low-cost strategy | Kundenservice | Customer service | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299498