Applying a platform to expand sales
Year of publication: |
2021
|
---|---|
Authors: | Wang, Wenche ; Li, Fan ; Yi, Zelong |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 72.2021, 4, p. 837-852
|
Subject: | bargaining | customer behavior | intermediary platform | Pricing theory | two-sided market | Netzwerkökonomik | Network economics | Preismanagement | Pricing strategy | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Preistheorie | Price theory | Marktstruktur | Market structure | Online-Handel | Online retailing | Vermittlungstätigkeit | Intermediation | Marktmechanismus | Market mechanism | Digitale Dienste | Web-based service | Verkauf | Selling | Monopol | Monopoly | Leistungsbündel | Bundling strategy | Preisdifferenzierung | Price discrimination |
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