Applying complexity theory to understand Chinese consumers' decision-making in innovative products
Zhe Zhang, Yuansi Hou and Yongmin Zhu
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Zhe ; Hou, Yuansi ; Zhu, Yongmin |
| Published in: |
Global networks and innovation in China : international linkages and indigenous efforts. - London : Routledge, ISBN 978-0-367-77139-3. - 2022, p. 72-92
|
| Subject: | Konsumentenverhalten | Consumer behaviour | China | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607666