Applying configurational theory to build a typology of ethnocentric consumers
Sven Feurer (Institute of Information Systems and Marketing IISM, Karlsruhe Institute of Technology KIT, Karlsruhe, Germany), Elisa Baumbach (Department of Marketing, University of Mannheim, Mannheim, Germany), and Arch G. Woodside (Boston College, Chestnut Hill, Massachusetts, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Feurer, Sven ; Konya-Baumbach, Elisa ; Woodside, Arch G. |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 3, p. 351-375
|
| Subject: | Methods | Buying | Consumer ethnocentrism | Buyers | fsQCA | Causal recipe | MRA | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2014-0075 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486975