Applying Laddering Data to Communications Strategy and Advertising Practice
| Year of publication: |
1995
|
|---|---|
| Authors: | Reynolds, Thomas J. ; Whitlark, David B. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 4, p. 9-18
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