Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Mohammad A. Meraj, Cedwyn J. Fernandes and Kieran J. Ross
| Year of publication: |
2016
|
|---|---|
| Authors: | Meraj, Mohammad A. ; Fernandes, Cedwyn J. ; Ross, Kieran J. |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 16.2016, 2, p. 149-170
|
| Subject: | marketing mix | higher education | MBA programs | marketing communications | branch campus | United Arab Emirates | UAE | Vereinigte Arabische Emirate | Betriebswirtschaftsstudium | Graduate business education | Marketingmanagement | Marketing management | Hochschule | Higher education institution | Wirtschaftshochschule | Economics department | Nonprofit-Marketing | Nonprofit marketing | Studium | University education | Lehrplan | Curriculum |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011616708