Applying qualitative methods to marketing management research
ed. by Renate Buber ...
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Buber, Renate (contributor) |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Management | Research | Marketingmanagement | Qualitative Methode | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 292 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-1660-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004663630