Applying scientific reasoning to the field of marketing : make better decisions
Terry Grapentine
| Year of publication: |
2012 ; 1. ed.
|
|---|---|
| Authors: | Grapentine, Terry |
| Publisher: |
New York : Business Expert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 244 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-606-49367-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009699131