Applying social cognition to consumer-focused strategy
edited by Frank R. Kardes ...
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Kardes, Frank R. (contributor) |
| Publisher: |
Mahwah, N.J. [u.a.] : Lawrence Erlbaum |
| Subject: | Consumer behavior | Marketing | Psychological aspects | Advertising | Cognition | Social aspects | Marketingmanagement | Werbepsychologie | Kundenmanagement | Verbraucherverhalten | Kongress | Montréal <2004> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 402 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Pref |
| ISBN: | 0-8058-5520-3 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004857601