Applying SPAT for understanding B-to-B supplier switching processes
Erno Selos and Teemu Laine; Inger Roos; Petri Suomala and Lauri Pitkänen
| Year of publication: |
2013
|
|---|---|
| Authors: | Selos, Erno ; Laine, Teemu ; Roos, Inger ; Suomala, Petri ; Pitkänen, Lauri |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 4, p. 321-340
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Wechselverhalten | Switching behaviour | Multivariate Analyse | Multivariate analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769854