Applying SPAT for understanding B-to-B supplier switching processes
Year of publication: |
2013
|
---|---|
Authors: | Selos, Erno ; Laine, Teemu ; Roos, Inger ; Suomala, Petri ; Pitkänen, Lauri |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 4, p. 321-340
|
Subject: | Lieferantenmanagement | Supplier relationship management | Wechselverhalten | Switching behaviour | Multivariate Analyse | Multivariate analysis |
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