Applying SPAT for understanding B-to-B supplier switching processes
| Year of publication: |
2013
|
|---|---|
| Authors: | Selos, Erno ; Laine, Teemu ; Roos, Inger ; Suomala, Petri ; Pitkänen, Lauri |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 23.2013, 4 (4.7.), p. 321-340
|