Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter
Nigel de Bussy
| Year of publication: |
2008
|
|---|---|
| Authors: | De Bussy, Nigel |
| Published in: |
Public relations metrics : research and evaluation. - New York [u.a.] : Routledge, ISBN 0-8058-6273-0. - 2008, p. 282-300
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003753883