Applying the animosity model in foreign product purchases : evidence from an emerging nation
M. Sadiq Sohail and Robert A. Opoku
| Year of publication: |
March-April 2016
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| Authors: | Sohail, M. Sadiq ; Opoku, Robert A. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 2, p. 121-134
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| Subject: | Consumer ethnocentrism | country of origin | economic animosity | product evaluation | United States | Saudi Arabia | war animosity | Saudi-Arabien | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | USA | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2015.1082951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460001