Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Jason D. Oliver and Deborah E. Rosen
| Year of publication: |
2010
|
|---|---|
| Authors: | Oliver, Jason D. ; Rosen, Deborah E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 18.2010, 4, p. 377-393
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884956