Applying the GRA and Entropy to Select the Most Appropriate Advertising Spokesman
| Year of publication: |
2008
|
|---|---|
| Authors: | Hsu, Pi-Fang ; Su, Yu-Hsun |
| Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 9028651. - Vol. 33.2008, 1, p. 19-29
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