Applying the peak-end rule to reference prices
Peter De Maeyer; Hooman Estelami
| Year of publication: |
2013
|
|---|---|
| Authors: | De Maeyer, Peter ; Estelami, Hooman |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 3, p. 260-265
|
| Subject: | Preismanagement | Pricing strategy | Theorie | Theory | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009769814