Applying the scenario approach to the design of business models in creative industries
Marek Jabłoński (Associate Professor, WSB University, Poznan Faculty, Chorzow, Poland)
| Year of publication: |
[2018]
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|---|---|
| Authors: | Jabłoński, Marek |
| Published in: |
Sustainability and scalability of business : theory and practice. - New York : Nova Science Publishers, ISBN 978-1-5361-2630-3. - 2018, p. 19-31
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| Subject: | Geschäftsmodell | Business model | Kreativsektor | Creative industries | Kreativität | Creativity | Szenariotechnik | Scenario analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011789909