Applying the ServQual model to improve customer retention at peoples' bank of Namibia
Year of publication: |
June 2017
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Authors: | Mensah, Samuel N-A ; Moongela, Hilma |
Published in: |
Journal of contemporary management : JMC. - Toronto : Better Advances Press, ISSN 1929-0128, ZDB-ID 2837237-2. - Vol. 7.2017, 2, p. 92-103
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Subject: | ServQual | Customer service quality | Customer loyalty | Customer retention | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Namibia | Privatkundengeschäft | Personal banking | Kundenbindung |
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Applying the ServQual model to improve customer retention at peoples' bank of Namibia
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Applying the ServQual model to improve customer retention at peoples' bank of Namibia
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