Applying the ServQual model to improve customer retention at peoples' bank of Namibia
Dr. Samuel N-A Mensah (corresponding author), Hilma Moongela
| Year of publication: |
December 2017
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| Authors: | Mensah, Samuel N-A ; Moongela, Hilma |
| Published in: |
Journal of contemporary management : JMC. - Toronto : Better Advances Press, ISSN 1929-0128, ZDB-ID 2837237-2. - Vol. 8.2017, 4, p. 69-80
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| Subject: | ServQual | Customer service quality | Customer loyalty | Customer retention | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Namibia | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Privatkundengeschäft | Personal banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798765